Pages • 1
Mum’s the Word Custom Homecoming Mums Business Plan“Mum’s the Word Custom Homecoming Mums”Shelia HillTABLE OF CONTENTS● EXECUTIVE SUMMARY● SECTION I: BUSINESS DESCRIPTION A. Business Concept B. Business Name C. Goals D. Industry Analysis E. Form of Ownership F. Facility Requirements G. Opening Date H. Legal Requirements● SECTION II: MARKETING PLAN A. Geographic Market B. Customer.