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Apple Case – Successful in Growth and Innovation Successful in Growth and Innovation In the personal computer market, Dell is a classic process innovator. Its products are commodities that essentially meet the prevailing needs of most buyers. However, through the perpetual fine-tuning of its supply, assembly, and distribution operations, Dell has gained a cost advantage.
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Apple Case StudyCustomer ChannelsOnline SalesPerpetual Fine-Tuning Of Its Supply