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Concept of Relationship Marketing Practising in Fashion Industry [pic 1]TABLE OF CONTENT PAGESINTRODUCTIONCOMPANY BACKGROUNDCOMPANY HISTORYCHARACTERISTIC OF RM IN THIS COMPANYCOMMITMENT & FULFILMENT OF PROMISESCUSTOMER LIFETIME VALUETWO-DIALOGUE CUSTOMISATION SERVICESSATISFACTION & QUALITYLITERATURE REVIEWCONCEPT OF RM PRACTICING IN FASHION INDSUTRYCRM – FINDING BALANCE BETWEEN TRUST, COMMITMENT & LOYALTYMEASURING CRM EFFECTIVENESS IN FASHION INDUSTRYHOW COMPANY USE MODEL OF TRUST &.