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Apple, Technology and Competitive Advantage Essay Preview: Apple, Technology and Competitive Advantage Report this essay UNIVERSITY OF MASSACHUSETTS, LOWELLMASTERS IN BUSINESS ADMINISTRATION (MBA)MANAGEMENT INFORMATION SYSTEMS (MIST 6010)BY,AUGUSTINE ANSAH YEBOAHINTRODUCTIONApple Corp., which was set up in 1976, is one company that continuously strives to be the leader in the technology and computer world. Since its inception.