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Cutco Analysis Ashton McCranie Marketing Strategy- CTWBarksdale17 February 2015Case Analysis: CUTCOSituation Analysis:IndustryCompetitors: CUTCO, J.A. Henckels Zwillingswerk Inc., Wustoff-Trident, Shun Cutlery Industry Sales for 2011: $733,000,000 (appendix 1.1)CUTCO’s revenue in 2012 was $250,000,000; Henckels was approximately the same. Shun Cutlery and Wustoff-Trident were unlisted, but combined can be estimated at approximately $233,000,000.Marketing strategy: Henckels, Wustoff-Trident and.