Essay On Design Ltd. 15-18Findings18Recommendations18Appendices

Mabe – Learning to Be a Multinational MABE: Learning to Be a MultinationalTable of ContentsProblem Identification…………………………………………………..…2Key Issue……..…………………………………………………………………2Situation Analysis………………………………………………………..…2External Analysis…………………………………………………………………2PESTEL………….………………………………………………………….……2Industry………….………………………………………………………….……3Porter’s 5 Forces…..……….……………………………………………………3Diamond Model……………………………………………………………….…41-2-3 Model………………………………………………………………………4CAGE Framework…………………………………………………………….…5Internal Analysis……………………………………………………….…………5VRINE……………….………………………………………………..…………5Value Chain…………..…………………………………………………………6Financial………………..……………………………………………..…………6Alternatives & Recommendation…………………………………….……7Alternatives………..………………………………………………………..……….……7Recommendation………………………………………………………….…….………….7Implementation……………………………………………………………………………8Contingency Planning……………………………………………………………………8Appendices………………………………………………………….………9Appendix A: VRINE Table……………………………………………………………….9Appendix B: Decision Matrix…………………………………………….…….…..……9Appendix C: Gantt chart……………………………………………………………….10Appendix D: Financials…………………………………………………………………11Problem IdentificationFounded by the Mabardi and Berrondo families in 1946, MABE is a private Mexican appliance.