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Gregory Hynes CaseGregory Hynes10/14/14Janmar Coatings, Inc. Case BriefProblem identification and justification:The problem that Janmars current overall strategy faces is, based on recent trends, they are currently targeting the wrong market where is less growth potential. The recent trend in the paint industry has been a growing number of consumers becoming do-it-yourselfers expecially in the non-DFW.