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Negotiation Practice Planning Negotiation Planning Paper Example: BATNA: If I am not able to close a deal for Moms.com my BATNA would be to license a different show from another producer. The value of this show would be $3M which is significantly less than Moms.com. In addition, if I were to license a different show.
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2013Professor Thomas Carraspersonal GoalsDifferent ShowsLowest PriceReservation Price