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Eastman Kodak Join now to read essay Eastman Kodak EXTERNAL ENVIRONMENT A. Societal Environment Economy Economic influence of 9-11 (T) Theme parks, lodging, advertising, entertainment down (T) U.S. economic downturn (T) Less disposable income (T) Consumers dropped brands for private labels (T) Advertising decrease = lower film sales Strong U.S. dollar (T) Exchange rates neg..
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