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Micro/marco Environmental Module : 629B2 Marketing Strategy (2015/16)Student : Ma Ka Yin NickiAssignment for : Environmental StudyTarget Company : Starbucks HKBackground infoStarbucks was a single store in Seattle (US), where offered world’s finest fresh-roasted whole bean coffees. In the early 80s, they inspired by Italian coffee bars and coffee experience, they bought this style back to US. A place for conversation, a.