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A1 Report A2Shi, Z., Rui, H., & Whinston, A. B. (2014). CONTENT SHARING IN A SOCIAL BROADCASTING ENVIRONMENT: EVIDENCE FROM TWITTER. MIS Quarterly, 38(1), 123-142.Article overview The article is concerned with the existing interactive social broadcasting technology in regards of information sharing by users in the context of Twitter. An interactive content sharing takes place within a cyber.