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Daimler Chrysler Essay Preview: Daimler Chrysler Report this essay DaimlerChrysler Table of Contents Introduction Organizational Size, Life-cycle and Control Organizational Structure Cross-functional teams Recent Product Innovations Innovation Process Conclusion References Introduction In 1998, the merger between US-based Chrysler German-based Daimler Mercedes formed the company known today as DaimlerChrysler. The merger caused rapid growth as well.