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The Walt Disney Compan CaseEssay Preview: The Walt Disney Compan CaseReport this essayThe Walt Disney Company, a $27 billion-a-year global entertainment giant, recognizes what its customers value in the Disney brand: a fun experience and homespun entertainment based on old-fashioned family values. Disney responds to these consumer markets. Say a family goes to see a.
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6Introductionthe Walt Disney CompanyDisney BrandDisney Consumer ProductsDisney Movie