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The Walt Disney Company Case StudyEssay Preview: The Walt Disney Company Case StudyReport this essayIntroductionMichael Eisner was attributed with the “great turnaround stories of the late twentieth century,” (Rukstad, 1). During his 15 years at Disney revenue increased by $23.35 billion and generated “a 27% annual total return to shareholders,” (Rukstad, 1). This success was.