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Bic Case Bic Case Introduction BiC’s Ultima Shaver is a new four-blade disposable shaver that will be the first of its kind to enter the disposable market. Currently disposable shavers are configured with up to three blades. BiC intends to introduce this new four-blade shaver configuration at a premium price point in the disposable market..
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Company Estimates Unit SalesDisposable ShaverPremium Price PointS Ultima Shaver