Customer Relationship Management Essay Preview: Customer Relationship Management Report this essay Introduction Customer Relationship Management (CRM) is an important part of any companies sales mix. As part of a sales mix, companies must have a strong sales team; a well planned and executed marketing strategy, and a method to record pertinent information to manage customer.
Essay On Dominite Customer Relations
Pages • 3
Pages • 1
Harper Chemical Harper Chemical 1) Segementation(2*2 matrix) and Targeting Segmenting the Dominite market by end-use applications of cermaic tile and paint by large and small-to medium comapnies 2) Sales Organization changes: Dominite is currently trying to sell to both large and small companies. It is economical in the long run to sell to large customers.
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