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Hypercompetition in E-Retail: Flipkart.Com HYPERCOMPETITION IN E-RETAIL: FLIPKART.COMSubmitted byMohit Jethi 15PGP030NABANKUR RAY 15PGP031ALAP KHOBRAGADE 15PGP117DHRUV SAPRA 15PGP1301. Was Flipkart right in pursuing Growth over Profits strategy?Answer- No. Flipkart wasn’t right in following Amazons strategy of pursuing growth over profit since.The analysis by General Atlantic showed that at the pace at which Flipkart was building infrastructure.