Double Dealmaking in the Browser Wars (a) Double Dealmaking in the Browser Wars (A) Heyine Park 2008122027 Assignment Questions 1. How did each of Netscape, AOL, and Microsoft see their negotiation in terms of their perceived interests, no-deal alternatives (BATNAs or Best Alternatives to Negotiated Agreement), and a zone of possible agreement? Evaluate Netscape’s performance.
Essay On Double Dealmaking
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Double Dealmaking in the Browser Wars Case Study Case Study – Double Dealmaking in the Browser WarsWhat was the deal landscape (please give brief overview as you see it) between Netscape, AOL and Microsoft at the outset? What assumptions did Netscape make about potential customer AOL and competitor Microsoft? How did it impact results?In 1994,.
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