Pages • 2
Dove Case Analysis DOVE CASE ANALYSISMarketing Management 902Team 5Ozgur ArslanMichael FischerMustafa IsikNigar AkhundovaTahir YumukogluDove and UnileverDove was the world’s number one “cleansing” brand in 2007. Competing in health and beauty sector, Dove’s sales were over $2 Billion a year and the products were sold in more than 80 countries all around the World. The categories.