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New Heritage Doll House New Heritage Doll HouseJase B. Joshua IIINorthwood UniversityMBA 634Dr. Adam GuerreroIntroduction: The New Heritage Doll Company founded in 1985 by Ingrid Beckwith, a retired psychologist specializing in child development and the grandmother of two young girls. Dr. Beckwiths dolls struck a chord among mothers and grandmothers who also rejected the dated, clichéd.