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Normative Ethics: Utilitarianism and Deontology Essay title: Normative Ethics: Utilitarianism and Deontology Running head: Normative Ethics: Utilitarianism and Deontology Normative Ethics: Utilitarianism Deontology Ethics are a personal set of values used by an individual to guide their actions, and to recognize any obligation. They are a continuously evolving code of conduct dependent upon circumstances and.