Pages • 1
Mrkt510 – Fiserv Case Analysis Candido VazquezMRKT510Professor Faircloth Fiserv Case Analysis Define the Problem What strategic recommendations should Fiserv provide to billers to take specific actions to increase their e-billing adoption?Decision FactorsRecommend the use of an incentive strategy. Billers provide customers with a reward for switching to e-billing only. Assumes billers will offer a relatively.