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E-Commerce Essay Preview: E-Commerce Report this essay TABLE OF CONTENTS Page 1. Summary 3 2. Introduction 3 2.1 E-commerce consumer behaviour model 3 3. Intervening Variables 5 3.1 Customer service 5 3.2 Advertising 9 4. Conclusions 5. Bibliography 6. Appendix A – Growth in Web advertising in millions of dollars per year 15 7. Appendix.