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Business Process & Strategy Essay Preview: Business Process & Strategy Report this essay Table of ContentsBackground and Introduction: 2Motivation of research: 2Literature Review 3Gaps in Research 5Qualitative Research 5Focussed Group Discussion 5Quantitative Research 6Research Methodology 6Stage one 6Stage two 6Stage three 8Research Findings 8Reliability Analysis 8Factor Analysis: 9Multiple Regression With Brand Value as dependent variable: 07. CONTRIBUTION TO LITERATURE 08. CONCLUSION 1References 2Background and Introduction:Undoubtedly the advent of e-Commerce has changed the way.