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Consumer Buying Behaviour Towards Ready-To-Eat Products Consumer Buying Behaviour towards Ready-To-Eat ProductsReasons for consumers to buy ready to eat productsSome obvious factors that influence consumers to purchase ready to eat food products include the following:-ConvenienceChange of TasteHealthy options availableSaves TimeValue For MoneyMultiple options and category(veg/non-veg)Varieties availableCheaply availableEasy to preparePeople are lazy to cookThe uncommon reasons.