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Ebay’s Loyalty Program – Ebay Plus Essay Preview: Ebay’s Loyalty Program – Ebay Plus Report this essay COLOGNE BUSINESS SCHOOL (CBS)eBay’s Loyalty Program: eBay Plus Term paper for “Costumer Relationship Management”Winter Semester 2015 Lecturer: Prof. Dr. Mike SchallehnDesiree WittmannMA 15 in Programme Financial ManagementStudent-No. 1155500038Table of Content1 Introduction 2 Loyalty Programs 2.1 Key Objectives of an LP 3 Design Characteristics 4 Predicted Loyalty Program.