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Memory – Encoding, Storage and Retrieval Essay Preview: Memory – Encoding, Storage and Retrieval Report this essay MEMORYDefine memoryInformation processing system.Encoding, Storage and Retrieval. What is involved in each process?Automatic vs Effortful encoding.Atkinson – Shiffrin model.What are structural features of this memory model?What are controlled processes?Sensory Memory. How does it process sensory information? What happens if the.