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Weight Watchers International, Inc. CASE 7: WEIGHT WATCHERS INTERNATIONAL, INC. PROGRAM OBJECTIVES DETAILS Nov, 2010 Introduced New PointsPlus System. To encouraged people to eat a wide variety of healthy foods. It replaced old calorie-counting system by considering where the calories came from. Even though calories still counted, PointsPlus encouraged people to eat a wide variety.
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Encouraged PeopleWeight Watchers International