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Digital MediaEssay Preview: Digital MediaReport this essayConsumers today spend less time on live TV and engage simultaneously across multiple screens. Messages are absorbed from varied media. As engagement splinters, the concept of lead and reminder mediums for communications becomes questionable. Furthermore, old communication models i.e. AIDA and DAGMAR, which assume customers move through a sequence.
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2015Social MediaDiscrete Mental EventsEngagement SplintersOld Communication Models