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Prius: Leading a Wave of HybridsEssay Preview: Prius: Leading a Wave of HybridsReport this essayCase for Chapter 3PRIUS: Leading a Wave of HybridsAmericans love their cars. In a country where SUVs sell briskly and the biggest sport is stockcar racing, you wouldnt expect a small, hybrid, sluggish vehicle to sell well. Despite such expectations, Toyota.