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Case Analysis of “pennzoil-Quaker State Canada: The one-To-One Decision (a)” Case Analysis of “Pennzoil-Quaker State Canada: The One-To-One Decision (a)”The case “Pennzoil-Quaker State Canada: The One-To-One Decision (a)” (2003), introduced the significant challenge that PQS Canada was facing: how to improve customers’ motor oil change frequency (Deutscher & Spalding, 2003). In other words, the company.