Pages • 1
Enmg 663 – Term Paper AMERICAN UNIVERSITY OF BEIRUTFaculty of Engineering and ArchitectureDepartment of Industrial Engineering and Management[pic 1]ENMG 663Product Design and DevelopmentSection AInstructor:Dr. Ali YassineProject Midterm ReportDue on:28/03/2017Submitted by:Hicham Hayek2016-25105Luicci Nader20xx-xxxxxJaqueline Chraim20xx-xxxxxMission StatementIntroductionIdentifying Customer NeedsMarket AnalysisDemographicsSince people who share common demographic characteristics usually have the same purchasing decisions, our first step in market analysis.