Vinamilk Case Essay Preview: Vinamilk Case Report this essay Firstly, Vinamilk has a number of competitors, the most prominent is TH True Milk which is quite new brand that use a high quality cow milk and now they have produce a new kind of milk that contains collagen which attract a lot of women at.
Marketing Environment of the True Milk [pic 1]HANOI UNIVERSITYFACULTY OF MANAGEMENT AND TOURISM——oOo——TH TRUE MILK’S MARKETING STRATEGY Lecturer: LƯU THỊ THẢO NGUYÊN Tutor: PHAN THỊ KIM NGÂN Tutorial: TUT 5 Students: Nguyễn Chi Mai 1406090044 NguyễnThịNgọc 1406090060 LâmThịHuế 1306090037 NguyễnThịThơm 1406090069 NguyễnVănKhánh 1406090037Subject: PRINCIPLES OF MARKETINGHanoi, 20thMay, 2016TABLE OF CONTENTSExecutive Summary 1I. Introduction 2II. Analysis 21. TH True Milk’s current situation 22. TH True Milk’s marketing environment 2 2.1. Market description 2 2.1.1. TH.
