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Charlotte Beers at Ogilvy and MatherJoin now to read essay Charlotte Beers at Ogilvy and MatherBACKGROUNDCharlotte Beers became Ogilvy & Mathers first outsider CEO after its acquisition by WPP Group Plc in 1991. According to her memo dated May 19th, Beers objective was to “re-invent” the mega-agency, whose inertia and complacency had eroded its competitiveness.