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Cathay Pacific Airway Cathay Pacific Airway Sheffield Hallam UniversityBSc (Hons) Hospitality Business ManagementStrategic ManagementCathay Pacific AirwayStudent Name: Au Ka YuStudent No.: 137017725Module Tutor: Jennifer LeungSubmission Date: 13 December 2013Word count: 3,002ContentIntroduction Company Background Product Portfolio 4Targeted Market 5Resources 5Competences 6Competitive advantage 6Micro & Marco External Environmental Analysis 6Analysis of Cathay Pacific Airway by Porter’s Five Forces Model 7Analysis of Cathay Pacific Airway by PESTLE.