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Singapore Airlines Essay Preview: Singapore Airlines Report this essay Table of ContentsExecutive Summary 3Introduction 3Background of the Company 3Internal Analysis 7Strengths 8Branding: 8Quality of service: 8Threats 9Analysis of SWOT 10Strategic Evaluation 11Recommendations 12Conclusion 14References 14Appendices 15Executive SummaryThis report focuses on Singapore Airlines. For Singapore Airlines external analysis, we use the PESTLE framework and VIRO analysis model, which can help us easily to understand the competitiveness of Singapore Airlines, understand.