Pages • 2
Blue Ocean Strategy Implementation Scenario Case: Tipping Point Leadership and Fair Process in Action BLUE OCEAN STRATEGY IMPLEMENTATION SCENARIO CASE: TIPPING POINT LEADERSHIP AND FAIR PROCESS IN ACTIONINTRODUCTIONBlue Ocean Strategy was developed by W. Chan Kim and Renée Mauborgne. They observed that companies tend to engage in head-to-head competition in search of sustained profitable growth..