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Analysis of Classmate Notebooks – Marketing [pic 1][pic 2][pic 3]Table of ContentsBrief Overview of ITC and Classmates Brand3SWOT Analysis of Classmate Brand4Market Segmentation5Demographic segmentation5Geographic Segmentation5Psychographic Segmentation5Market Targeting6Market Positioning7Positioning statement7Current Perceptual Map7Future Perpetual Map74p’s of Marketing Mix8Product8Recommendations 9Price9Recommendations9Promotion9Promotional Mix10Recommendation11Place11Recommendation11References12Brief Overview of ITC and Classmates Brand[pic 4]SWOT Analysis of Classmate Brand[pic 5]ITC classmates have a marketing strategy.