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Carl Rausch Dilemma Objective:Carl Rausch dilemma, when to launch the Hemopure and Oxyglobin in the market.Background:According to the Ted Jacobs, Vice president of the Bio pure corporation the launch of the Oxyglobin should be delayed until after Hemopure has been approved and establish itself in the market place.As both the product are physically identical and.
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Biopure’S EntriesField Of Blood SubstitutesLaunch Of The OxyglobinNonmilitary Use