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Busi 2208 Marketing Case Analysis: Fitbit Executive SummaryFitbit, as a company that started with clip-on activity trackers that was used to record the number of steps and calories consumption, is currently occupying big market share in wearable devices market. Fitbit offers many devices that differ from functions and designs. The strength and reason of success.
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Brand-Big Market SharesFitbit’S Market ShareHigh-Tech Product LinesHigh-Tech Production