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Brands & Digital Branding Essay Preview: Brands & Digital Branding Report this essay [pic 1]BRANDS & DIGITAL BRANDINGWINTER TERM 2019[pic 2] Group Brand AuditFolli FollieBATZORAKI NEFELI 228948MEMO MARO 230494MILLER SOPHIA 193854 Table of Contents Introduction……………………………………………………………………3The Folli Follie company……………………………………………………4Brand inventory…………………………………………………………………53.1. Brand Value Pyramid………………………………………………………53.2. Brands Elements of Folli Follie…………………………………………….84. Brand exploratory……………………………………………………………..10 4.1. Media’s impact……………………………………………………………10 4.2. Survey……………………………………………………………………165. Conclusions……………………………………………………………………306. Brand recommendations……………………………………………………….327..