Essay On Forces                                                          Threat Of New Entrants

Zalora online Fashion Retailer Introduction to Management Assignment Submitted by: Lin XiaoyanDate: 4 June 2017Student ID: CT0283475Class: PT-DipComGS-18Contents Page                                                                                Page        Introduction                                                                2PESTEL Analysis          Political                                                                3 Economic                                                                3 Social                                                                 4 Technological                                                        4   Legal                                                                5                                        Porter’s 5 forces                                                          Threat of new entrants (High)                                        6 Threat of substitutes (Low)                                        6 Bargaining power of suppliers (Low)                                7 Bargaining power of customer (Medium)                        7 Competitive rivalry within an industry (High)                        8                Recommendation                                                        9        Conclusion                                                                11Reference List                                                        12IntroductionZALORA is an online fashion retailer that delivers a wide variety of modish and.