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Ecommerce Assignment CP5008E eCommerce & eCRM Assignment 1 March 2012 Table of contents Introduction Survey and Result E-book Market Six Forces Analysis of the E-book Industry Entry Rivalry Supplier Bargaining Power Buyer Bargaining Power Substitutes Complements SWOT Analysis Strengths 5.1.1 Reputation and Marketing 5.1.2 Infrastructure for Content 5.1.3 Large Selection 5.1.4 Partnership with Sprint Weaknesses.