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Analysis the Negotiation of Geely’s Acquiring Volvo Analysis the negotiation of Geely’s acquiring VolvoNegotiation contentPreparationAttention was paid to Volvo from Geely since 2002. In 2008, Geely first submitted its bid proposal to Ford. On Oct.28, Ford announced Geely as Volvo’s preferred bidder.Basic objectivePurchase price: $1.7 millionOptimize financing structure planDefine equity including intellectual property rights and.