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Ford Fiesta Recommendation: Ford should continue targeting millennials, but adjust “The Movement” by: aligning on short and long-term goals, eliminating weak Agents while featuring top Agents, repurposing freed up cars for test drives and narrowing Mission slate while providing top Agents with creative flexibility.3C Analysis: The B-segment market is comprised of: a) ethnically-diverse, city-dwelling, technology-loving millennials looking.