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Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles Essay title: Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles In 1957 Toyota introduced its first vehicle to the American market, the Toyopet Crown. The small, fuel efficient vehicle had seen much success.
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First VehicleForeign Auto CompanyHybrid Electric VehiclesMainstream Market Sab