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Pepsi Marketing Plan Essay Preview: Pepsi Marketing Plan Report this essay [pic 1]IntroductionThe US soft drink market size was valued at about 101 billion U.S dollars in 2016 as compared to about 93.5 billion U.S. dollars in 2012 (FMCG Statistics, 2016). Soft drinks have been the favorite beverage for the Americans for decades. The United.