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A Conceptual Framework of Prestige-Seeking Consumer BehaviorJoin now to read essay A Conceptual Framework of Prestige-Seeking Consumer BehaviorVigneron and Johnson / A Review and a Conceptual Framework of PrestigeA Review and a Conceptual Framework of Prestige-Seeking Consumer BehaviorFranck Vigneron The University of Sydney California State University NorthridgeLester W. Johnson Monash UniversityFranck Vigneron is assistant professor.