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Segmentation of the Romanian Wine Market 3rd International Wine Business Research Conference, Montpellier, 6-7-8 July 2006 Refereed Paper SEGMENTATION OF THE ROMANIAN WINE MARKET: AN EXPLORATORY STUDY François FULCONIS, Dr. Maître de conférences (Assistant professor) en Sciences de gestion Université dAvignon et des Pays de Vaucluse (UAPV) PRATIC – Laboratoire de recherche en Management et.