Fresh Choice CASE STUDY – STRATEGIC MARKETING MANAGEMENTGROUP NO. 2 YR./SECTION: ______________NAMES: ______________________________ _________________________________ ______________________________ _________________________________ ______________________________ _________________________________CASE No. 2 – FRESH CHOICE Fresh Choice is a family-owned corporation engaged in multifaceted fishing business activities. Among these related businesses are commercial fishing, cargo freight forwarding, cold storage, and tuna processing. For commercial fishing, Fresh Choice catches fishes and other seafood for profit. With.
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